Review Velocity

Review velocity refers to the rate at which new reviews are generated for a business or brand online. It is a key metric in online reputation management that helps businesses gauge customer sentiment and engagement levels over time.

Review velocity measures how quickly reviews are posted over time, indicating the level of engagement and feedback from customers. It provides insights into customer satisfaction trends and potential issues that may impact online reputation. By tracking review velocity, businesses can identify patterns and fluctuations in customer feedback, allowing them to proactively address concerns and capitalize on positive trends.

• Indicator of customer engagement and satisfaction
• Reflects the rate of new reviews being generated
• Helps identify trends and potential issues early
• Impacts search rankings and online visibility
• Influences consumer trust and purchasing decisions
• Provides a benchmark for comparing against competitors
• Allows businesses to assess the effectiveness of reputation management efforts
• Helps prioritize resources for responding to and managing reviews

A restaurant that consistently generates dozens of new reviews each week would be said to have a high review velocity. This suggests that the restaurant is popular, with many customers actively sharing their experiences online. A high review velocity can boost the restaurant’s visibility in local search results and attract more potential customers.

• Monitor review velocity regularly across key review platforms
• Encourage customers to leave reviews to maintain a healthy velocity
• Respond promptly to new reviews, especially negative ones, to show responsiveness
• Analyze review content to identify common themes and areas for improvement
• Use review velocity data to inform marketing and customer service strategies
• Set goals for maintaining or increasing review velocity over time
• Celebrate and promote positive reviews to encourage more customer feedback