What is the Local Competitor Analysis tool?
The Local Competitor Analysis tool is a free service that analyzes the top 100 Google Maps results for a specific business category and location. It provides insights on reviews, ratings, popular areas, price levels, and opening hours to help businesses understand their local competition.
How does the Local Competitor Analysis work?
The tool fetches real-time data from Google Maps for a given location and search keyword. It then analyzes this data to provide statistics on review and rating distributions, popular areas, common price levels, and typical opening hours for businesses in that category and location.
How long does the analysis take?
The analysis typically takes a few seconds to complete. During this time, the tool is gathering live data for the top 100 results on Google Maps for your specified location and search term.
What type of search does the tool perform?
The search is performed as if by a Windows user on a Desktop PC. The search engine domain is automatically selected based on the location and language you specify.
What information does the analysis provide?
The analysis includes review and rating distributions, top performers, popular areas, common price levels, typical opening hours, and detailed rankings of the top 100 businesses. It also shows the minimum number of reviews and ratings needed to be in the top 10% or above average.
Can I analyze any location on Google Maps?
Yes, you can enter any location that's searchable on Google Maps. This allows you to analyze local competition in virtually any area worldwide.
How accurate is the data?
The data is fetched in real-time from Google Maps, reflecting current search results. However, rankings can fluctuate significantly depending on factors like the searcher's exact location and Google's algorithm updates.
Why do Google Maps rankings fluctuate?
Google Maps rankings can fluctuate due to various factors, including changes in Google's algorithm, updates to business listings, new reviews, and shifts in user behavior. The local search algorithm considers relevance, distance, and prominence when determining rankings.
What kind of insights can I gain from this tool?
You can gain insights such as the number of reviews needed to be competitive in your market. For example, the tool might reveal that a pizza place in Rome needs at least 5,523 reviews to be in the top 10% of listings.