Google Maps is taking a significant step to combat fake reviews by introducing a new warning system that flags businesses suspected of having fraudulent testimonials. This move comes as part of Google’s ongoing efforts to enhance the reliability of its platform and protect users from misleading information.
The new feature, first spotted in the United Kingdom, displays a prominent warning on a business’s profile stating, “Suspected fake reviews were recently removed from this place.” This alert appears in the information panel when users view details about a particular business on Google Maps.
According to Search Engine Roundtable, Google has updated its reviews restrictions documentation to reflect these changes. The publication reports that Mike Blumenthal first noticed and shared a screenshot of the warning on both the Local Search Forum and X (formerly Twitter).
Google’s updated Business Profile Help Center outlines several potential restrictions for businesses violating the platform’s Fake Engagement policy:
- Temporary suspension of the ability to receive new reviews or ratings
- Temporary unpublishing of existing reviews or ratings
- Display of a warning to inform consumers about the removal of fake reviews
Business owners affected by these measures will reportedly receive an email notification from Google and have the opportunity to appeal the decision.
While initially spotted in the UK, Search Engine Roundtable suggests that this feature should now be available worldwide. However, the publication notes that after checking nearly 100 different business listings on Google Maps, they were unable to replicate the warning, indicating it may be selectively applied.
